The U.S. Population and therefore the electorate are always changing. For politicians and their consultants, understanding the voters as well as finding new ways to reach them is important.
On a local level, racial & ethnic groups can be the majority in certain areas and as we move from local to state to national levels the impact may be different.
Reach Multicultural: Latest Posts
Multicultural Segments Face Increased Risks from COVID 19
Multicultural population segments face consistent health challenges, however in a national health crisis, many immigrant populations and people of color face significantly higher risks.
Multicultural Auto Marketing – Missed Opportunity?
For automotive brands, auto parts and service centers and especially the dealer associations, multicultural marketing is important to their success.Â
Native American Military Traditions
The U.S. Military actively recruits across multicultural segments and as such is a very diverse organization. In looking at the diversity within the military, one group that stands out is that of Native Americans and their military tradition.
Indigenous Peoples Day
Indigenous Peoples Day is a holiday that celebrates the Indigenous peoples of America and commemorates their shared history and culture.
Native American and indigenous markets in the Americas
In the multicultural marketing world, the Native American market is often overlooked. Compared to other key multicultural segments such as U.S. Hispanic or Asian American which are expanding rapidly, the overall numbers are small.Â
Latest Posts
Vaccines, RSV, COVID and their impact on communities in the US
Cultural nuances, historical experiences, and socioeconomic factors influence how different communities perceive and engage with vaccines and disease, as well as the recent COVID-19 pandemic.
2023 Multicultural & Diversity Celebrations in the United States
Celebrating diversity is an important part of American culture. In 2023, the United States will be celebrating numerous multicultural heritage days to honor and recognize the unique backgrounds of its citizens. These celebrations will be a great opportunity for Americans to come together and celebrate the beauty of their differences.
Arab Americans: Honoring and Recognizing Their Contribution to the Fabric of Society
Arab Americans have made significant contributions to all aspects of American society. Arab American Heritage Month is an opportunity to educate the general public about Arab American culture and history.
March, a month to celebrate the potential of women
The Year of the Rabbit is an important celebration for many people in the United States who follow the Chinese zodiac.