In articles on Military.com as well as the U.S. Army website offer interesting insight into how the “minority of minorities” is an overrepresented contributor to the military..
There seems to be a significant pride in the traditions associated with Native American nations. One such tradition is the naming of Army Helicopters. Names such as Apache, Black Hawk, Chinook, Kiowa, Lakota, Creek, Cayuse, Huron and Ute refer to Native American tribes and represent that warrior spirit
After 9/11 Native American service was higher than any other ethnicity (percentage-wise) and there is even a National Native American Veterans Memorial that will be formally dedicated in 2020 to honor the contributions and sacrifice of the community.
To learn more about the memorial and Native American contributions to the military visit:
While the military has specific marketing campaigns that reach out to multicultural segments such as Hispanic, and African American, I was unable to find much in the way of campaigns reaching out to Native American communities. That being said, one big step is the recognition of the contributions of Native American Veterans will go a long way to carrying on the tradition of Native American service to the country.
- Smithsonian: National Native American Veterans Memorial
- Native American Participation in the United States Military:
- Indian Country Today: Groundbreaking
Additional Resources:
Alcance Media Group – Multicultural Marketing
http://54.224.158.118/2019/11/11/diversity_is_strength/