2021 Multicultural & Diversity Calendar
Following a tumultuous 2020 (2020 Diversity Calendar here) , the 2021 multicultural and diversity calendar has increased significance for understanding and celebrating diversity in the United States.
While holidays and celebrations may take many forms and may be celebrated to varying degrees, in a country as diverse as the United States, there are recognitions that are as varied as the population. Some are more somber remembrances or sacrifice or tragedy, while others represent achievements, and still others focus on a person, religion or heritage. From month long celebrations such as Black History Month (February), Hispanic Heritage Month (September 15 -October 15), National American Indian Heritage Month (November) and Asian Pacific American Heritage Month (May) to more specific observances such as Dr. Martin Luther King Jr.’s Birthday (January 21) and Independence Day (July 4). And yet others may go by various names as well as have changing dates based on other factors such as the Moon. The prime example of this is Lunar New Year 2021 which is also known as Chinese New Year 2021 or the Spring Festival 2021 or some that may change based on the state of the moon such as the Lunar New Year 2021 (also known as Chinese New Year 2021) which in 2021 will be the year of the Ox and be celebrated / observed on Friday, February 12, 2021. (although actually runs from the First day of new moon between Jan 1st and Feb 20th annually)
It is not possible to cover every event, however we will highlight some of those events that are recognized by many. Whether part of a diverse community that is looking to celebrate diversity or working with a brand that is looking to market to multicultural communities here are some key dates for 2021 that focus on multicultural and diverse segments in the United States that we feel are worth knowing.
- January 20: DR. MARTIN LUTHER KING JR.’S BIRTHDAY The birthday of civil rights activist Dr. Martin Luther King Jr. is celebrated on the third Monday in January.
- January 25: LUNAR NEW YEAR, Also known as the Spring Festival or Chinese New Year. *5 Things to know about Chinese New Year
- February(month): BLACK HISTORY MONTH Celebrates Black History and African American culture
- March 31: CESAR CHAVEZ DAY honors the Mexican American farm worker and celebrates the contributions of labor leader and activist Cesar Chavez.
- April: (month): ARAB AMERICAN HERITAGE MONTH celebrating Arab American heritage, culture and contributions.
- April 23: Native American GATHERING OF NATIONS where over 500 tribes gather for three days to honor their culture
- April 13 – May 13, 2021: RAMADAN which is the holiest month of the Muslim year ( Islamic Holidays 2020, 2021, 2022)
- May 13: Eid al-Fitr is the “Festival of Breaking the Fast” and is celebrated by Muslims worldwide marking the end of Ramadan.
- May: (month): ASIAN PACIFIC AMERICAN HERITAGE MONTH recognizes the contributions and culture of Asians and Pacific Islanders in the United States.
- May: (month): JEWISH AMERICAN HERITAGE MONTH honors the contributions of American Jews
- May: (month): HAITIAN HERITAGE MONTH is observed in May 2019. Haitian Heritage Month is a celebration in the United States of Haitian heritage and culture. It was first celebrated in Boston, Massachusetts, in 1998.
- May 21: WORLD DAY FOR CULTURAL DIVERSITY is a day that recognizes cultural diversity as a source of innovation, exchange and creativity.
- June 20: WORLD REFUGEE DAY raises awareness about the plight of refugees .
- August 9: INTERNATIONAL DAY OF THE WORLD’S INDIGENOUS PEOPLES celebrating the richness of indigenous cultures as well as recognizing the challenges indigenous peoples face today.
- September 15– October 15 (month): NATIONAL HISPANIC HERITAGE MONTH celebrates the contributions, heritage and culture of Hispanic and Latino Americans.
- September 17: CONSTITUTION DAY AND CITIZENSHIP DAY commemorating the ratification of the United States Constitution in 1787 and also honors all who have become U.S. citizens.
- October (Month): GLOBAL DIVERSITY AWARENESS MONTH increasing awareness and acceptance of diverse cultures
- October 11: INDIGENOUS PEOPLE’S DAY (Native American Day) Celebrates and honors Native American history and culture.
- October 11: DIA DE LA RAZA, “Day of the Race”, in Spanish-speaking countries and communities.
- October 31 – November 2: DIA DE LOS MUERTOS three day celebration to remember dead relatives and friends.
- November (month): NATIONAL AMERICAN INDIAN and ALASKA NATIVE HERITAGE MONTH honoring the history and culture of Native Americans and indigenous people in the United States.
- December 25: CHRISTMAS
- December 26– January 1, 2020: KWANZAA is a celebration honoring African American heritage
These multicultural & diversity dates represent some (not all) of the celebrations related to heritage in the United States and throughout the world. While there are many more celebrations and in some cases dates may vary, this offers some general guidelines for multicultural advertising and marketing efforts. For brands & agencies looking to connect with multicultural audiences a great resource is the multicultural marketing firm Alcance Media Group.