Diversity marketing is key for automotive brands. Hispanic car buyers, Asian car buyers, Black car buyers make up a larger group than ever.
Reach Multicultural: Latest Posts
2021 Multicultural & Diversity Calendar
Following a tumultuous 2020, the 2021 multicultural and diversity calendar has increased significance for understanding and celebrating diversity in the United States. There are dates to celebrate specific dates of importance to multicultural communities as well as month long celebrations of cultural heritage that are important for diverse audiences as well as companies who pride themselves on diversity and inclusiveness.
2020 Elections: Race & Ethnicity Will Make a Difference
The U.S. Population and therefore the electorate are always changing. For politicians and their consultants, understanding the voters as well as finding new ways to reach them is important.
On a local level, racial & ethnic groups can be the majority in certain areas and as we move from local to state to national levels the impact may be different.
Multicultural Segments Face Increased Risks from COVID 19
Multicultural population segments face consistent health challenges, however in a national health crisis, many immigrant populations and people of color face significantly higher risks.
Multicultural Auto Marketing – Missed Opportunity?
For automotive brands, auto parts and service centers and especially the dealer associations, multicultural marketing is important to their success.Â
Native American Military Traditions
The U.S. Military actively recruits across multicultural segments and as such is a very diverse organization. In looking at the diversity within the military, one group that stands out is that of Native Americans and their military tradition.
Latest Posts
Diversity and Winter Sports: A look at Lake Tahoe
The winter sports industry looks to increase participation among diverse, multicultural segments of all ages. A look at Lake Tahoe’s efforts
2022 Multicultural & Diversity Events Calendar
Following a tumultuous couple of years the 2022 multicultural and diversity calendar has increased significance for understanding and celebrating diversity in the United States. There are dates to celebrate specific dates of importance to multicultural communities as well as month long celebrations of cultural heritage that are important for diverse audiences as well as companies who pride themselves on diversity and inclusiveness.
How Minority-Owned Businesses Can Drive the COVID-19 Recovery
Black and Hispanic business owners can also take advantage of resources and networking opportunities through national organizations like SCORE, the Small Business Administration, and Small Business Development Centers.
While the past year has been challenging for Black and Hispanic business owners in the U.S., there has never been a better time to be a minority business owner
Why Automotive Companies Should Focus on Diverse Car Buyers
Diversity marketing is key for automotive brands. Hispanic car buyers, Asian car buyers, Black car buyers make up a larger group than ever.
Oral health of Hispanic children in US
Studies has discovered that the US Hispanic children are more likely than children of other racial/ethnic groups to experience dental caries.
Will multicultural skiers save the ski industry?
Is diversity in sports and more specifically diversity in the ski industry the key to survival? Absolutely, yet does the ski industry care?
