Reach Multicultural: Latest Posts

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Latest Posts

2021 Multicultural & Diversity Calendar

2021 Multicultural & Diversity Calendar

Following a tumultuous 2020, the 2021 multicultural and diversity calendar has increased significance for understanding and celebrating diversity in the United States. There are dates to celebrate specific dates of importance to multicultural communities as well as month long celebrations of cultural heritage that are important for diverse audiences as well as companies who pride themselves on diversity and inclusiveness.

Reaching Multicultural Audiences through OTT & Connected TV

Reaching Multicultural Audiences through OTT & Connected TV

Multicultural Audiences have been among the strongest audiences for entertainment as well as utilization of digital devices for those entertainment needs.

But is the transition to connected devices and over the top devices (OTT) for multicultural audiences happening as fast, and how will that impact multicultural marketing?

2020 Elections: Race & Ethnicity Will Make a Difference

2020 Elections: Race & Ethnicity Will Make a Difference

The U.S. Population and therefore the electorate are always changing. For politicians and their consultants, understanding the voters as well as finding new ways to reach them is important.
On a local level, racial & ethnic groups can be the majority in certain areas and as we move from local to state to national levels the impact may be different.