Reaching Multicultural Audiences through Connected Devices OTT & Connected TV

Multicultural Audiences have been among the strongest audiences for entertainment as well as utilization of digital devices for those entertainment needs.

But is the transition to connected devices and over the top devices (OTT) for multicultural audiences happening as fast, and how will that impact multicultural marketing?

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Women’s World Cup – Not Only for Women

The Women's World Cup 2019 in France, while played by women, is watched by a diverse audience. The Women's World Cup continues to increase in popularity and interest across a diverse audience.

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Soccer and US Hispanics

Of all the multicultural audiences in US, there is no segment that knows more about soccer than US Hispanics. Copa América 2019 is a key tournament that they follow.

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Black History Month

Carter G. Woodson hopes to raise awareness of African American’s contributions and conceived and announced Negro History Week in 1925.

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2019 Diversity Calendar

From month long celebrations such as Black History Month (February), Hispanic Heritage Month (September 15 -October 15), National American Indian Heritage Month (November) and Asian Pacific American Heritage Month (May) to more specific observances such as Dr. Martin Luther King Jr.'s Birthday (January 21) or the Lunar New Year (February 5), the U.S. calendar of observances is incredibly diverse.

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Haitian Heritage Month

Haitian Heritage Month is a nationally recognized month and an opportunity for individuals including Haitians and lovers of the the Haitian culture to celebrate the rich culture, distinctive art, delicious food and learn the traditions of Haiti and its people.

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Reaching Multicultural Audiences through Connected Devices OTT & Connected TV

Multicultural Audiences have been among the strongest audiences for entertainment as well as…

Read More


Women’s World Cup – Not Only for Women

The Women's World Cup 2019 in France, while played by women, is watched by a diverse audience. The…

Read More


Soccer and US Hispanics

Of all the multicultural audiences in US, there is no segment that knows more about soccer than US…

Read More


Black History Month

Carter G. Woodson hopes to raise awareness of African American’s contributions and conceived and…

Read More