Multicultural Healthcare Initiatives – Making a difference

Healthcare has been a major issue for governments, politicians, voters, and the population overall. A difficult issue in general, yet further complicated by challenges related to the healthcare needs of very diverse multicultural communities.

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Native American and indigenous markets in the Americas

In the multicultural marketing world, the Native American market is often overlooked.  Compared to other key multicultural segments such as U.S. Hispanic or Asian American which are expanding rapidly, the overall numbers are small. 

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Arab American Media – Opportunity & Challenge

In multicultural media, while there are numerous publications catering to the Hispanic segment, for brands & agencies interested in advertising to the Arab American community, there is a definitive lack of options.

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Reaching Multicultural Audiences through Connected Devices OTT & Connected TV

Multicultural Audiences have been among the strongest audiences for entertainment as well as utilization of digital devices for those entertainment needs.

But is the transition to connected devices and over the top devices (OTT) for multicultural audiences happening as fast, and how will that impact multicultural marketing?

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Soccer and US Hispanics

Of all the multicultural audiences in US, there is no segment that knows more about soccer than US Hispanics. Copa América 2019 is a key tournament that they follow.

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Women’s World Cup – Not Only for Women

The Women's World Cup 2019 in France, while played by women, is watched by a diverse audience. The Women's World Cup continues to increase in popularity and interest across a diverse audience.

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Multicultural Healthcare Initiatives – Making a difference

Healthcare has been a major issue for governments, politicians, voters, and the population overall.…

Read More


Native American and indigenous markets in the Americas

In the multicultural marketing world, the Native American market is often overlooked.  Compared to…

Read More


Arab American Media – Opportunity & Challenge

In multicultural media, while there are numerous publications catering to the Hispanic segment, for…

Read More


Reaching Multicultural Audiences through Connected Devices OTT & Connected TV

Multicultural Audiences have been among the strongest audiences for entertainment as well as…

Read More