For automotive brands, auto parts and service centers and especially the dealer associations, multicultural marketing is important to their success.Â
Reach Multicultural: Latest Posts
Native American Military Traditions
The U.S. Military actively recruits across multicultural segments and as such is a very diverse organization. In looking at the diversity within the military, one group that stands out is that of Native Americans and their military tradition.
Indigenous Peoples Day
Indigenous Peoples Day is a holiday that celebrates the Indigenous peoples of America and commemorates their shared history and culture.
Native American and indigenous markets in the Americas
In the multicultural marketing world, the Native American market is often overlooked. Compared to other key multicultural segments such as U.S. Hispanic or Asian American which are expanding rapidly, the overall numbers are small.Â
Latest Posts
A Native American woman in space: who is Nicole Aunapu Mann?
Nicole Aunapu Mann, a member of the Wailacki Indian tribes of Round Valley in northern California, breaks with the stereotypes of racial origin.
2022 Multicultural & Diversity Events Calendar
Following a tumultuous couple of years the 2022 multicultural and diversity calendar has increased significance for understanding and celebrating diversity in the United States. There are dates to celebrate specific dates of importance to multicultural communities as well as month long celebrations of cultural heritage that are important for diverse audiences as well as companies who pride themselves on diversity and inclusiveness.
Diversity and Winter Sports: A look at Lake Tahoe
The winter sports industry looks to increase participation among diverse, multicultural segments of all ages. A look at Lake Tahoe’s efforts
How Minority-Owned Businesses Can Drive the COVID-19 Recovery
Black and Hispanic business owners can also take advantage of resources and networking opportunities through national organizations like SCORE, the Small Business Administration, and Small Business Development Centers.
While the past year has been challenging for Black and Hispanic business owners in the U.S., there has never been a better time to be a minority business owner
