Reach Multicultural: Latest Posts

Multicultural Voter Resources

Multicultural Voter Resources

Getting multicultural voters from potential to influential.
When discussions about the impact of multicultural voters is raised, a key focus is the potential impact of Hispanic voters as well as African American voters on national elections. However, the multicultural voter potential for city and state elections is enormous and strategies should reach key multicultural voter segments in the community.   Asian American voters in states such as California can have a tremendous impact whereas Arab American voters can have a major impact in cities such as Los Angeles and Detroit as well as state elections in Michigan.

Indigenous Peoples Day

Indigenous Peoples Day

Indigenous Peoples Day is a holiday that celebrates the Indigenous peoples of America and commemorates their shared history and culture.

Who is an ‘African American’? Definition evolves as USA does

Who is an ‘African American’? Definition evolves as USA does

There was a time when being black in America meant you were most likely descended from one or more enslaved Africans who had survived the trans-Atlantic slave trade. However, as the number of African and Caribbean blacks immigrating to the USA has increased, so have the chances that someone who identifies as black or African American is a first- or second-generation immigrant.

Cultural heritage and multiculturalism in sport

Cultural heritage and multiculturalism in sport

The contribution of multicultural communities to international sport is incresingly important. In the craziness that is media, a joke regarding one community quickly upsets somebody and the response becomes news.   A great example is that of Trevor Noah from The Daily Show chanting “Africa won the World Cup”

Latest Posts

Arab American Media – Opportunity & Challenge

Arab American Media – Opportunity & Challenge

In multicultural media, while there are numerous publications catering to the Hispanic segment, for brands & agencies interested in advertising to the Arab American community, there is a definitive lack of options.

Women’s World Cup – Not Only for Women

Women’s World Cup – Not Only for Women

The Women’s World Cup 2019 in France, while played by women, is watched by a diverse audience. The Women’s World Cup continues to increase in popularity and interest across a diverse audience.

Soccer and US Hispanics

Soccer and US Hispanics

Of all the multicultural audiences in US, there is no segment that knows more about soccer than US Hispanics. Copa América 2019 is a key tournament that they follow.

Haitian Heritage Month

Haitian Heritage Month

Haitian Heritage Month is a nationally recognized month and an opportunity for individuals including Haitians and lovers of the the Haitian culture to celebrate the rich culture, distinctive art, delicious food and learn the traditions of Haiti and its people.