Latest Posts

Hockey 101 by Snoop Dogg (aka Dogg Cherry)

Hockey 101 by Snoop Dogg (aka Dogg Cherry)

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.

2018 Diversity Calendar of Events

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.

11% of Americans don’t use the internet. Who are they?

11% of Americans don’t use the internet. Who are they?

Despite some groups having persistently lower rates of internet adoption, the vast majority of Americans are online. Over time, the offline population has been shrinking, and for some groups that change has been especially dramatic. For example, 86% of adults ages 65 and older did not go online in 2000; today that figure has been reduced to 34%. Among those without a high school diploma, the share not using the internet dropped from 81% to 35% in the same time period.

Latest Posts

Who is an ‘African American’? Definition evolves as USA does

Who is an ‘African American’? Definition evolves as USA does

There was a time when being black in America meant you were most likely descended from one or more enslaved Africans who had survived the trans-Atlantic slave trade. However, as the number of African and Caribbean blacks immigrating to the USA has increased, so have the chances that someone who identifies as black or African American is a first- or second-generation immigrant.

Cultural heritage and multiculturalism in sport

Cultural heritage and multiculturalism in sport

The contribution of multicultural communities to international sport is incresingly important. In the craziness that is media, a joke regarding one community quickly upsets somebody and the response becomes news.   A great example is that of Trevor Noah from The Daily Show chanting “Africa won the World Cup”

Native American and indigenous markets in the Americas

Native American and indigenous markets in the Americas

In the multicultural marketing world, the Native American market is often overlooked.  Compared to other key multicultural segments such as U.S. Hispanic or Asian American which are expanding rapidly, the overall numbers are small.