Latest Posts

Haitian Heritage Month

Haitian Heritage Month

Haitian Heritage Month is a nationally recognized month and an opportunity for individuals including Haitians and lovers of the the Haitian culture to celebrate the rich culture, distinctive art, delicious food and learn the traditions of Haiti and its people.

Expatriate votes count

Expatriate votes count

The Filipino market is one of the key Asian American multicultural segments. Whether marketing to Filipinos using English or Tagalog, in key states such as California, the Filipino audience is important.

Marketing to Filipinos

Marketing to Filipinos

The Filipino market is one of the key Asian American multicultural segments. Whether marketing to Filipinos using English or Tagalog, in key states such as California, the Filipino audience is important.

Black History Month

Black History Month

Carter G. Woodson hopes to raise awareness of African American’s contributions and conceived and announced Negro History Week in 1925.

Latest Posts

Arab American Media – Opportunity & Challenge

Arab American Media – Opportunity & Challenge

In multicultural media, while there are numerous publications catering to the Hispanic segment, for brands & agencies interested in advertising to the Arab American community, there is a definitive lack of options.

Reaching Multicultural Audiences through Connected Devices OTT & Connected TV

Reaching Multicultural Audiences through Connected Devices OTT & Connected TV

Multicultural Audiences have been among the strongest audiences for entertainment as well as utilization of digital devices for those entertainment needs.

But is the transition to connected devices and over the top devices (OTT) for multicultural audiences happening as fast, and how will that impact multicultural marketing?

Women’s World Cup – Not Only for Women

Women’s World Cup – Not Only for Women

The Women’s World Cup 2019 in France, while played by women, is watched by a diverse audience. The Women’s World Cup continues to increase in popularity and interest across a diverse audience.

Soccer and US Hispanics

Soccer and US Hispanics

Of all the multicultural audiences in US, there is no segment that knows more about soccer than US Hispanics. Copa América 2019 is a key tournament that they follow.