Is diversity in sports and more specifically diversity in the ski industry the key to survival? Absolutely, yet does the ski industry care?
Reach Multicultural: Latest Posts
2020 Elections: Race & Ethnicity Will Make a Difference
The U.S. Population and therefore the electorate are always changing. For politicians and their consultants, understanding the voters as well as finding new ways to reach them is important.
On a local level, racial & ethnic groups can be the majority in certain areas and as we move from local to state to national levels the impact may be different.
Multicultural Segments Face Increased Risks from COVID 19
Multicultural population segments face consistent health challenges, however in a national health crisis, many immigrant populations and people of color face significantly higher risks.
Multicultural Auto Marketing – Missed Opportunity?
For automotive brands, auto parts and service centers and especially the dealer associations, multicultural marketing is important to their success.Â
Soccer and US Hispanics
Of all the multicultural audiences in US, there is no segment that knows more about soccer than US Hispanics. Copa América 2019 is a key tournament that they follow.
The challenges of health providers to reach U.S. Hispanic
In all parts of the world, equality is proclaimed, a word that denotes the similarity of rights for one group of people as for another. But if we talk about one of the greatest concerns that every human being can have in his life, such as health, perhaps this term does not fit properly to its definition, but why?
Latest Posts
How Minority-Owned Businesses Can Drive the COVID-19 Recovery
Black and Hispanic business owners can also take advantage of resources and networking opportunities through national organizations like SCORE, the Small Business Administration, and Small Business Development Centers.
While the past year has been challenging for Black and Hispanic business owners in the U.S., there has never been a better time to be a minority business owner
Why Automotive Companies Should Focus on Diverse Car Buyers
Diversity marketing is key for automotive brands. Hispanic car buyers, Asian car buyers, Black car buyers make up a larger group than ever.
Oral health of Hispanic children in US
Studies has discovered that the US Hispanic children are more likely than children of other racial/ethnic groups to experience dental caries.
Will multicultural skiers save the ski industry?
Is diversity in sports and more specifically diversity in the ski industry the key to survival? Absolutely, yet does the ski industry care?