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Why Automotive Companies Should Focus on Diverse Car Buyers

Why Automotive Companies Should Focus on Diverse Car Buyers

by Chris Stanley | Dec 16, 2020 | African American, Arab American, Asian, Hispanic, Multicultural Marketing, Native American

Why Automotive Companies Should Focus on Diverse Car Buyers A trait of a good businessman or a marketer is always the ability to adapt and overcome. We saw the importance of this through the current coronavirus pandemic. Businesses needed to find new ways to market,...
Will multicultural skiers save the ski industry?

Will multicultural skiers save the ski industry?

by Chris Stanley | Dec 8, 2020 | African American, Asian, Hispanic, Multicultural Marketing

Will multicultural skiers save the ski industry?   The ski industry needs multicultural segment participation: Specifically three key audiences: U.S. Hispanics, African Americans and Asian Americans. U.S. Demographics are rapidly changing and diversity in sports...
Reaching Multicultural Audiences through OTT & Connected TV

Reaching Multicultural Audiences through OTT & Connected TV

by Chris Stanley | Sep 14, 2020 | Multicultural Marketing

  Multicultural Audiences have been among the strongest audiences for entertainment as well as utilization of digital devices for those entertainment needs. But is the transition to connected devices and over the top devices (OTT) for multicultural audiences...
2021 Multicultural & Diversity Calendar

2021 Multicultural & Diversity Calendar

by Chris Stanley | Sep 1, 2020 | African American, Arab American, Asian, Hispanic, Multicultural Marketing, Native American

2021 Multicultural & Diversity Calendar Following a tumultuous 2020 (2020 Diversity Calendar here) , the 2021 multicultural and diversity calendar has increased significance for understanding and celebrating diversity in the United States.   While holidays...
2020 Elections: Race & Ethnicity Will Make a Difference

2020 Elections: Race & Ethnicity Will Make a Difference

by Chris Stanley | Jun 25, 2020 | African American, Arab American, Asian, Hispanic, Multicultural Marketing, Native American

2020 Elections: Race & Ethnicity Will Make a Difference 2020 Elections: Impacts of Race & Ethnicity Will Make the Difference By: Chris Stanley The U.S. Population and therefore the electorate are always changing.  For politicians and their consultants,...
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Recent Posts

  • Why Automotive Companies Should Focus on Diverse Car Buyers
  • Oral health of Hispanic children in US
  • Will multicultural skiers save the ski industry?
  • Reaching Multicultural Audiences through OTT & Connected TV
  • 2021 Multicultural & Diversity Calendar

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