Chinese New Year 2020: Year of the Rat

Chinese New Year 2020: Year of the Rat

2020 is the Year of the Rat on the Chinese Calendar Although a zodiac’s year is traditionally the most unfortunate, laden with bad omens and mishaps, 2020 will perform reasonably well for the Rat. Success will come in the form of career; celebrate the fact that your...
5 Things You Should Know About Chinese New Year

5 Things You Should Know About Chinese New Year

5 Things You Should Know About Chinese New Year Chinese New Year is celebrated by more than 20% of the world. It’s the most important holiday in China and to Chinese people all over. Here are 5 interesting facts that you probably didn’t know about Chinese New Year....
Report: How Asian Americans consume media

Report: How Asian Americans consume media

  Asian Americans These days, most U.S. immigrants are not coming from Mexico, as is the popular perception, but from China and India. These changing immigration patterns are leading advertisers to take a second look at the Asian American market, which is the...
Asian-Americans and the Internet

Asian-Americans and the Internet

  Asian-Americans are one of the most wired groups in America Fully 75% of English-speaking Asian-American adults have used the Internet.  Numbering well over 5 million, these Asian-American Internet users are also the Net’s most active users.  By comparison, 58%...
Diversity within the Asian American segment

Diversity within the Asian American segment

  Complex make up of the U.S. Asian market According to Pew Research grew 72% between 2000-2015 and is outpacing the growth in the Hispanic segment of 60% during that same period.  While the growth is astounding,  the diversity of this segment in many areas is...