Chinese New Year 2020: Year of the Rat

Chinese New Year 2020: Year of the Rat

2020 is the Year of the Rat on the Chinese Calendar Although a zodiac’s year is traditionally the most unfortunate, laden with bad omens and mishaps, 2020 will perform reasonably well for the Rat. Success will come in the form of career; celebrate the fact that your...
Marketing to Filipinos

Marketing to Filipinos

  Outpacing Hispanics, the Filipino market is one of the fastest growing ethnic populations in the U.S. In the world of multicultural marketing, agencies focus extensively on the Hispanic market.  Whether in English or Spanish, this audience segment has made its...
5 Things You Should Know About Chinese New Year

5 Things You Should Know About Chinese New Year

Chinese New Year is celebrated by more than 20% of the world. It’s the most important holiday in China and to Chinese people all over. Here are 5 interesting facts that you probably didn’t know about Chinese New Year.   1. There’s no set date for Chinese...
Report: How Asian Americans consume media

Report: How Asian Americans consume media

  Asian Americans These days, most U.S. immigrants are not coming from Mexico, as is the popular perception, but from China and India. These changing immigration patterns are leading advertisers to take a second look at the Asian American market, which is the...
Asian-Americans and the Internet

Asian-Americans and the Internet

  Asian-Americans are one of the most wired groups in America Fully 75% of English-speaking Asian-American adults have used the Internet.  Numbering well over 5 million, these Asian-American Internet users are also the Net’s most active users.  By comparison, 58%...
Asian Americans Rank First in Internet Use

Asian Americans Rank First in Internet Use

  Asian Americans Rank First in Internet Use English-speaking Asians have flocked to the internet like no other group, according to a recent PEW report. The popular narrative says that Euro Americans “lead in technology adoption while other racial or ethnic...