Reach Multicultural: Latest Posts
Multicultural Auto Marketing – Missed Opportunity?
For automotive brands, auto parts and service centers and especially the dealer associations, multicultural marketing is important to their success.Â
Native American Military Traditions
The U.S. Military actively recruits across multicultural segments and as such is a very diverse organization. In looking at the diversity within the military, one group that stands out is that of Native Americans and their military tradition.
U.S. Military – Diversity is Strength
Who is the largest employer in the World? Who is the largest employer in the United States? Spoiler alert, it is the same organization. The U.S. military / Department of Defense has been the world’s largest employer consistently.  A global organization that is as diverse as it is large continues to adapt to changing demographics.Â
Multicultural Healthcare Initiatives – Making a difference
Healthcare has been a major issue for governments, politicians, voters, and the population overall. A difficult issue in general, yet further complicated by challenges related to the healthcare needs of very diverse multicultural communities.
Arab American Media – Opportunity & Challenge
In multicultural media, while there are numerous publications catering to the Hispanic segment, for brands & agencies interested in advertising to the Arab American community, there is a definitive lack of options.
Women’s World Cup – Not Only for Women
The Women’s World Cup 2019 in France, while played by women, is watched by a diverse audience. The Women’s World Cup continues to increase in popularity and interest across a diverse audience.
Latest Posts
2021 Multicultural & Diversity Calendar
Following a tumultuous 2020, the 2021 multicultural and diversity calendar has increased significance for understanding and celebrating diversity in the United States. There are dates to celebrate specific dates of importance to multicultural communities as well as month long celebrations of cultural heritage that are important for diverse audiences as well as companies who pride themselves on diversity and inclusiveness.
Reaching Multicultural Audiences through OTT & Connected TV
Multicultural Audiences have been among the strongest audiences for entertainment as well as utilization of digital devices for those entertainment needs.
But is the transition to connected devices and over the top devices (OTT) for multicultural audiences happening as fast, and how will that impact multicultural marketing?
2020 Elections: Race & Ethnicity Will Make a Difference
The U.S. Population and therefore the electorate are always changing. For politicians and their consultants, understanding the voters as well as finding new ways to reach them is important.
On a local level, racial & ethnic groups can be the majority in certain areas and as we move from local to state to national levels the impact may be different.
Multicultural Segments Face Increased Risks from COVID 19
Multicultural population segments face consistent health challenges, however in a national health crisis, many immigrant populations and people of color face significantly higher risks.