Arab American Media – Opportunity & Challenge

In multicultural media, while there are numerous publications catering to the Hispanic segment, for brands & agencies interested in advertising to the Arab…


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Reaching Multicultural Audiences through Connected Devices OTT & Connected TV

Multicultural Audiences have been among the strongest audiences for entertainment as well as utilization of digital devices for those entertainment needs. But…


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Soccer and US Hispanics

Of all the multicultural audiences in US, there is no segment that knows more about soccer than US Hispanics. Copa América 2019 is a key tournament that they…


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Women’s World Cup – Not Only for Women

The Women's World Cup 2019 in France, while played by women, is watched by a diverse audience. The Women's World Cup continues to increase in popularity and…


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