Expatriate votes count

The Filipino market is one of the key Asian American multicultural segments. Whether marketing to Filipinos using English or Tagalog, in key states such as California, the Filipino audience is important.


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Marketing to Filipinos

The Filipino market is one of the key Asian American multicultural segments. Whether marketing to Filipinos using English or Tagalog, in key states such as California, the Filipino audience is important.


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Will multicultural skiers save the ski industry?

Are multicultural audiences key to ski industry survival? Absolutely, yet the question may be if they will and to that end does the ski industry care? 


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Multicultural Voter Resources

Getting multicultural voters from potential to influential.
When discussions about the impact of multicultural voters is raised, a key focus is the potential impact of Hispanic voters as well as African American voters on national elections. However, the multicultural voter potential for city and state elections is enormous and strategies should reach key multicultural voter segments in the community.   Asian American voters in states such as California can have a tremendous impact whereas Arab American voters can have a major impact in cities such as Los Angeles and Detroit as well as state elections in Michigan.


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