Arab American segment in the United States.  Where are they

The Arab American population is one that is diverse, influential, and yet misunderstood. According to the Arab American Institute (AAI), countries of origin for Arab Americans include:

Algeria, Bahrain, Comoros, Djibouti, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Qatar, Palestine, Saudi Arabia, Somalia, Sudan, Syria, Tunisia, United Arab Emirates and Yemen

It is estimated that 3.7 million Americans trace their roots to an Arab country.  While they are represented in every state, approximately two thirds live in just ten states.

  • 82% of Arabs in the U.S. are citizens
  • Majority related to Lebanon, Syria, Palestine, Egypt and Iraq
  • Michigan and specifically the greater Detroit area has one of the largest, oldest and most diverse Arab American communities according to Arab America

Where do they live?

While present in each state, the Arab American communities are strategically concentrated in metropolitan areas.

  • Key states: Michigan, California and New York.
  • Key metropolitan areas: Detroit, Los Angeles, New York, Chicago, Washington D.C., and Northeastern NJ

For political marketers, especially in Michigan, California and New York the Arab American community can be a major influence in the success or failure of your candidate or initiative.   Just look at the article about the 3rd congressional district in Illinois from Arab News.

Arab American community
Arab American population influencing key regions

How can brands reach out to this important yet diverse segment.

For marketers, the first determination is going to come down to overall goals and of course budget.  If your brand or initiative is active in Michigan, California or New York, then it is very important to consider these segments in addition to any total market strategies that are in place.    To learn more about your specific needs here are some additional resources.

Resources: